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A systematic approach to sociological research of individual values

stmm. 2019 (3): 102-123

UDC 316.752, 303.22

DOI https://doi.org/10.15407/sociology2019.03.102

Serhii Dembitskyi - PhD, senior research fellow, Department of the Methodology and Methods of Sociology, Institute of Sociology NASU, Kyiv (ORCID https://orcid.org/0000-0002-7958-3557)

Mykola Sydorov - PhD in physical–mathematical sciences, associate professor, head of Methodology and Methods of Sociological Research Department,Taras Shevchenko National University of Kyiv, Faculty of Sociology (ORCID https://orcid.org/0000-0002-5333-8393)

Valentyna Pliushch - PhD student, department of social expertise, Institute of sociology, The National Academy of Sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0002-6945-4233)

Yevgeniy Sosniuk - PhD student, department of social-political studies, Institute of sociology, National academy of sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0002-7161-5833)

Oksana Shalimova - PhD student, Institute of Sociology of the National Academy of Sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0003-0531-8109)

Abstract. The paper presents the underpinnings of systematic approach to identifying and gauging individual-level values. First, the authors analysed how the “value” is conceptualised in works by M.Rokeach, R.Inglehart, G.Hofstede and S.Schwartz and came to the conclusion that all those conceptualisations focus on one particular component belonging to the inner structure of values. Hence an alternative interpretation was put forward according to which the inner structure of value is comprised of need(s), value orientation(s) and object(s) that is (are) valuable to a person. The authors also referred to H.Blumer’s ideas about the nature of objects belonging to individual worlds in order to ensure an adequate understanding of values.
The next step involved explaining differences between individual and supra-individual values. For this purpose, P.Blau’s ideas about emergent properties of social relations were used. The difference between individual values and interests was shown as well.
In total, thirteen fundamental individual-level values have been identified: material comfort, wealth, beauty, power, physical health, psychological comfort, interpersonal relations, knowledge, personal freedom, status, morality and ethical life, leisure, self-realization. This set of values has served as a basis for constructing a sociological test titled “Individual values and interests–13” (IVI–13).
In order to make sure that the test works, the authors conducted a pilot survey. The subsequent statistical analysis, first, made it possible to obtain the distribution of respondents’ answers to questions (that served as test indicators) and reveal the particularities of this distribution (by means of descriptive statistics); second, it helped to determine the relationship between the respondents’ answers and their sociodemographic characteristics (through the chi-square test of independence); and, third, it allowed identifying the structure of relationships among values (using the γ coefficient and network analysis).

Keywords: value, interest, emergent properties, sociological testing, IVI–13.

Publication in: ukr | rus

References

Anderson, B. (2001). Imagined communities: Reflections on the origin and spread of nationalism. [In Russian]. Moscow, Russian Federation: Kanon-Press-Ts, Kuchkovo Pole. [= Андерсон 2001]

Blau, P. M. (1964). Exchange and power in social life. New York, NY: John Wiley and Sons.

Blumer, H. (1986). Symbolic interactionism: Perspective and method. Berkeley: University of California Press.

Blumer, H. (2017). Symbolic interactionism: Perspective and method. [In Russian]. Moscow, Russian Federation: Elementary Forms Press. [= Блумер 2017]

de Waal, F. (2016). Chimpanzee politics: Power and sex among apes. [In Russian]. Moscow, Russian Federation: HSE (Higher School of Economics) Publishing House. [= де Вааль 2016]

Dembitskyi, S. (2019). Constructing sociological tests: Methodology and its use in practice. [In Ukrainian]. Kyiv: Institute of Sociology of the National Academy of Sciences of Ukraine. [= Дембіцький 2019]

Hofstede, G. (1980). Culture and organisations. International Studies of Management & Organisation, 10(4), 15–41. https://doi.org/10.1080/00208825.1980.11656300

Inglehart, R. (1971). The silent revolution in Europe: Intergenerational change in post-industrial societies. The American Political Science Review, 65(4), 991–1017. https://doi.org/10.2307/1953494

Kleinman, P. (2015). Psych 101: Psychology facts, basics, statistics, tests, and more! A crash course in the science of the mind. [In Russian]. Moscow, Russian Federation: Mann, Ivanov & Ferber Press. [= Клейнман 2015]

Klimenkova, A.M. (2013) Cultural codes in commercial advertising: an attempt to build a typology. (In Ukrainian) Ukrains’kyi sotsium, 4, 39–50. https://doi.org/10.15407/socium2013.04.039 [= Klimenkova 2013]

Luke, D. (2016). A user’s guide to network analysis in R. [In Russian]. Moscow, Russian Federation: DMK Press. [= Люк 2016]

Melnykov, A. (2008). The sociological interpretation of existential values. [In Ukrainian]. Sociological Research, 10, 130–142. [= Мельников 2008]

Rokeach, M. (1968). A theory of organization and change within value-attitude systems. Journal of Social Issues, 24(1), 13–33. https://doi.org/10.1111/j.1540-4560.1968.tb01466.x

Schwartz, S. H., & Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3), 550–562. https://doi.org/10.1037/0022-3514.53.3.550

Shestakovskyi, O. (2013). Values and beliefs in cross-national studies (Presentation for the round-table discussion “Value-driven aspects of modernisation processes in today’s society”). [In Ukrainian]. Economy and forecasting, 1, 134–135. [= Шестаковський 2013]

Swaab, D. (2016). Wir sind unser Gehirn: Wie wir denken, leiden und lieben [In Ukrainian]. Kharkiv, Ukraine: “Family Leisure Club” Publishing House. [= Свааб 2016]

A systematic approach to sociological research of individual values

stmm. 2019 (3): 102-123

UDC 316.752, 303.22

DOI https://doi.org/10.15407/sociology2019.03.102

Serhii Dembitskyi - PhD, senior research fellow, Department of the Methodology and Methods of Sociology, Institute of Sociology NASU, Kyiv (ORCID https://orcid.org/0000-0002-7958-3557)

Mykola Sydorov - PhD in physical–mathematical sciences, associate professor, head of Methodology and Methods of Sociological Research Department,Taras Shevchenko National University of Kyiv, Faculty of Sociology (ORCID https://orcid.org/0000-0002-5333-8393)

Valentyna Pliushch - PhD student, department of social expertise, Institute of sociology, The National Academy of Sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0002-6945-4233)

Yevgeniy Sosniuk - PhD student, department of social-political studies, Institute of sociology, National academy of sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0002-7161-5833)

Oksana Shalimova - PhD student, Institute of Sociology of the National Academy of Sciences of Ukraine, Kyiv (ORCID https://orcid.org/0000-0003-0531-8109)

Abstract. The paper presents the underpinnings of systematic approach to identifying and gauging individual-level values. First, the authors analysed how the “value” is conceptualised in works by M.Rokeach, R.Inglehart, G.Hofstede and S.Schwartz and came to the conclusion that all those conceptualisations focus on one particular component belonging to the inner structure of values. Hence an alternative interpretation was put forward according to which the inner structure of value is comprised of need(s), value orientation(s) and object(s) that is (are) valuable to a person. The authors also referred to H.Blumer’s ideas about the nature of objects belonging to individual worlds in order to ensure an adequate understanding of values.
The next step involved explaining differences between individual and supra-individual values. For this purpose, P.Blau’s ideas about emergent properties of social relations were used. The difference between individual values and interests was shown as well.
In total, thirteen fundamental individual-level values have been identified: material comfort, wealth, beauty, power, physical health, psychological comfort, interpersonal relations, knowledge, personal freedom, status, morality and ethical life, leisure, self-realization. This set of values has served as a basis for constructing a sociological test titled “Individual values and interests–13” (IVI–13).
In order to make sure that the test works, the authors conducted a pilot survey. The subsequent statistical analysis, first, made it possible to obtain the distribution of respondents’ answers to questions (that served as test indicators) and reveal the particularities of this distribution (by means of descriptive statistics); second, it helped to determine the relationship between the respondents’ answers and their sociodemographic characteristics (through the chi-square test of independence); and, third, it allowed identifying the structure of relationships among values (using the γ coefficient and network analysis).

Keywords: value, interest, emergent properties, sociological testing, IVI–13.

Publication in: ukr | rus

References

Anderson, B. (2001). Imagined communities: Reflections on the origin and spread of nationalism. [In Russian]. Moscow, Russian Federation: Kanon-Press-Ts, Kuchkovo Pole. [= Андерсон 2001]

Blau, P. M. (1964). Exchange and power in social life. New York, NY: John Wiley and Sons.

Blumer, H. (1986). Symbolic interactionism: Perspective and method. Berkeley: University of California Press.

Blumer, H. (2017). Symbolic interactionism: Perspective and method. [In Russian]. Moscow, Russian Federation: Elementary Forms Press. [= Блумер 2017]

de Waal, F. (2016). Chimpanzee politics: Power and sex among apes. [In Russian]. Moscow, Russian Federation: HSE (Higher School of Economics) Publishing House. [= де Вааль 2016]

Dembitskyi, S. (2019). Constructing sociological tests: Methodology and its use in practice. [In Ukrainian]. Kyiv: Institute of Sociology of the National Academy of Sciences of Ukraine. [= Дембіцький 2019]

Hofstede, G. (1980). Culture and organisations. International Studies of Management & Organisation, 10(4), 15–41. https://doi.org/10.1080/00208825.1980.11656300

Inglehart, R. (1971). The silent revolution in Europe: Intergenerational change in post-industrial societies. The American Political Science Review, 65(4), 991–1017. https://doi.org/10.2307/1953494

Kleinman, P. (2015). Psych 101: Psychology facts, basics, statistics, tests, and more! A crash course in the science of the mind. [In Russian]. Moscow, Russian Federation: Mann, Ivanov & Ferber Press. [= Клейнман 2015]

Klimenkova, A.M. (2013) Cultural codes in commercial advertising: an attempt to build a typology. (In Ukrainian) Ukrains’kyi sotsium, 4, 39–50. https://doi.org/10.15407/socium2013.04.039 [= Klimenkova 2013]

Luke, D. (2016). A user’s guide to network analysis in R. [In Russian]. Moscow, Russian Federation: DMK Press. [= Люк 2016]

Melnykov, A. (2008). The sociological interpretation of existential values. [In Ukrainian]. Sociological Research, 10, 130–142. [= Мельников 2008]

Rokeach, M. (1968). A theory of organization and change within value-attitude systems. Journal of Social Issues, 24(1), 13–33. https://doi.org/10.1111/j.1540-4560.1968.tb01466.x

Schwartz, S. H., & Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3), 550–562. https://doi.org/10.1037/0022-3514.53.3.550

Shestakovskyi, O. (2013). Values and beliefs in cross-national studies (Presentation for the round-table discussion “Value-driven aspects of modernisation processes in today’s society”). [In Ukrainian]. Economy and forecasting, 1, 134–135. [= Шестаковський 2013]

Swaab, D. (2016). Wir sind unser Gehirn: Wie wir denken, leiden und lieben [In Ukrainian]. Kharkiv, Ukraine: “Family Leisure Club” Publishing House. [= Свааб 2016]

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