Ivan Sokolovskyy (Kyiv) Forecasting of consumer behavior on the basis of theory of innovation spreading: theoretical basis and possibilities of practical application Full article: UA | RU Published in Sociology: Theory, Methods, Marketing (2009, №4)
Ivan Sokolovskyy (Kyiv) Forecasting of consumer behavior on the basis of theory of innovation spreading: theoretical basis and possibilities of practical application Full article: UA | RU Published in Sociology: Theory, Methods, Marketing (2009, №4)