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Trust in various sources of information in war conditions: a sociological analysis of the Ukrainian experience

stmm. 2025 (2): 59-79

DOI https://doi.org/10.15407/sociology2025.02.059

Full text: https://stmm.in.ua/archive/ukr/2025-2/5.pdf

NATALIA BOYKO, Doctor of Sciences in Sociology, Leading Research Fellow at the Department of Social Psychology, Institute of Sociology, National Academy of Sciences of Ukraine (12, Shovkovychna St., Kyiv, 01021)

bnatal28@ukr.net

https://orcid.org/0000-0003-3092-1540

The war has sharply increased the demand of Ukrainians for news and current information. The situation of active information consumption in wartime has actualized the problem of both the reliability of the information that Ukrainians receive today and the reaction of Ukrainians to various sources of information in the modern information field. Therefore, the importance of trust in various sources of information has increased. The article analyzes the features of trust in various sources of information in modern Ukrainian society. The analysis is based on the results of an all-Ukrainian sociological survey of the adult population of Ukraine, conducted in early August 2024 within the framework of the international project “Media Literacy and Access to Trusted Information during the War in Ukraine”. The study demonstrated significant information-search activity of Ukrainians in wartime. At the same time, an active presence on the Internet, including social networks, watching TV or listening to radio programs are not an automatic indication of the expected trust in the information that Ukrainians receive from a particular information source. A fairly high percentage of Ukrainians' uncertainty regarding their level of trust in various sources of information was recorded. The results of the study showed that local news, news from foreign media and information from their closest environment are more trusted than all-Ukrainian information resources. However, no specific type of information source was identified that Ukrainians trust the most (traditional sources of information; Internet sources, etc.). Certain age, regional and gender characteristics of trust in certain sources of information were identified.

Keywords: trust, balance of trust/distrust, information, media consumption, war, Ukraine

References:

  1. Aharoni, T., Tenenboim-Weinblatt, K., Kligler-Vilenchik, N., Boczkowski, P., Hayashi, K., Mitchelstein, E., Villi, M. (2024). Trust-oriented affordances: A five-country study of news trustworthiness and its socio-technical articulations. New Media & Society, 26(6), 3088-3106. https://doi.org/10.1177/14614448221096334

  2. Altay, S., Nielsen, R.K., Fletcher, R. (2022). Quantifying the "infodemic": People turned to trustworthy news outlets during the 2020 coronavirus pandemic. Journal of Quantitative Description: Digital Media, 2, 1-29. https://doi.org/10.51685/jqd.2022.020

  3. Barberá, P. (2015). How Social Media Reduces Mass Political Polarization: Evidence from Germany, Spain, and the U.S. Working Paper. http://pablobarbera.com/static/barbera_polarization_APSA.pdf

  4. Bl€obaum, B. (2016). Trust and Communication in a Digitized World. Models and Concepts of Trust Research. Springer.

  5. Boot, A.B., Dijkstra, K., Zwaan, R.A. (2021). The processing and evaluation of news content on social media is influenced by peer-user commentary. Humanities and Social Sciences Communications, 8(1), 1-11. https://doi.org/10.1057/s41599-021-00889-5

  6. Carter, R.F., Greenberg, B.S. (1965). Newspapers or television: which do you believe? Journalism Quarterly, 42(1), 29-34. https://doi.org/10.1177/107769906504200104

  7. Engelke, K.M., Hase, V., Wintterlin, F. (2019). On measuring trust and distrust in journalism: Reflection of the status quo and suggestions for the road ahead. Journal of Trust Research, 9(1), 66-86. https://doi.org/10.1080/21515581.2019.1588741

  8. Fawzi, N., Steindl, N., Obermaier, M., Prochazka, F. et al. (2021). Concepts, causes and consequences of trust in news media - a literature review and framework. Annals of the International Communication Association, 45(2),154-174. https://doi.org/10.1080/23808985.2021.1960181

  9. Fletcher, R., Park, S. (2017). The impact of trust in the news media on online news consumption and participation. Digital Journalism, 5(10), 1281-1299. https://doi.org/10.1080/21670811.2017.1279979

  10. Fletcher, R., Robertson, C.T., Nielsen, R.K. (2021). How many people live in politically partisan online news echo chambers in different countries? Journal of Quantitative Description: Digital Media, 1, 1-56. https://doi.org/10.51685/jqd.2021.020

  11. Gaufman, E. (2023). Digital propaganda and the war in Ukraine: The role of social media in shaping public opinion. Journal of Conflict Studies, 43(1), 45-67.

  12. Goroshko, O., Dutton, W.H., Dembitskyi, S., Chernenko, L., Boiko, N., Blank, G. (2024) Media Use and Attitudes in Ukraine: Foundations of a Smart Nation. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4958986 https://doi.org/10.2139/ssrn.4958986

  13. Guess, A.M. (2021). (Almost) Everything in moderation: new evidence on Americans' online media diets. American Journal of Political Science, 65(4), 1007-1022. https://doi.org/10.1111/ajps.12589

  14. Hanitzsch, T., Van Dalen, A., Steindl, N. (2018). Caught in the nexus: a comparative and longitudinal analysis of public trust in the press. The International Journal of Press/Politics, 23(1), 3-23. https://doi.org/10.1177/1940161217740695

  15. Hohenberg, C.B. von, Guess, A.M. (2022). When do sources persuade? The effect of source credibility on opinion change. Journal of Experimental Political Science, 10(3), 1-15. https://doi.org/10.1017/XPS.2022.2

  16. Karlsen, R., Aalberg, T. (2023). Social media and trust in news: an experimental study of the effect of facebook on news story credibility. Digital Journalism, 11(1), 144-160. https://doi.org/10.1080/21670811.2021.1945938

  17. Kavada, A., Trere, E. (2020). Live democracy and its tensions: Making sense of livestreaming in the 15M and Occupy. Information, Communication & Society, 23(12), 1787-1804. https://doi.org/10.1080/1369118X.2019.1637448

  18. Kohring, M., Matthes, J. (2007). Trust in news media: development and validation of a multidimensional scale. Communication Research, 34(2), 231-252. https://doi.org/10.1177/0093650206298071

  19. Metzger, M.J., Flanagin, A.J., Eyal, K., Lemus, D.R., Mccann, R.M. (2003). Credibility for the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. Annals of the International Communication Association, 27(1), 293-335. https://doi.org/10.1080/23808985.2003.11679029

  20. Newman, N., Fletcher, R., Eddy, K., Robertson, C.T., Nielsen, R.K. (2023). Reuters Institute digital news report 2023. Reuters Institute for the Study of Journalism.

  21. Newman, N., Fletcher, R., Schulz, A., Andi, S., Robertson, C.T., Nielsen, R.K. (2021). Reuters Institute digital news report 2021. Reuters Institute for the Study of Journalism.

  22. Pellizzaro, K., Liseblad, M. (2021). Reporting from my home: Location effect on the para-social phenomenon and the news broadcast industry. Journal of Broadcasting & Electronic Media, 65(4), 595-614. https://doi.org/10.1080/08838151.2021.1993226

  23. Putnam, R.D. (2000). Bowling alone: The collapse and revival of American community. Touchstone Books/Simon & Schuster. https://doi.org/10.1145/358916.361990

  24. Ross Arguedas, A.A., Badrinathan, S., Mont'Alverne, C., Toff, B., Fletcher, R., Nielsen, R.K. (2022). "It's a battle you are never going to win": Perspectives from journalists in four countries on how digital media platforms undermine trust in news. Journalism Studies, 23(14), 1821-1840. https://doi.org/10.1080/1461670X.2022.2112908

  25. Scharkow, M., Mangold, F., Stier, S., Breuer, J. (2020). How social network sites and other online intermediaries increase exposure to news. Proceedings of the National Academy of Sciences, 117(6), 2761-2763. https://doi.org/10.1073/pnas.1918279117

  26. Schneiders, P. (2023). News from the user's perspective: With naivety to validity. Digital Journalism, 12 (6), 808-829. https://doi.org/10.1080/21670811.2023.2182804

  27. Schulz, A., Fletcher, R., Popescu, M. (2020). Are news outlets viewed in the same way by experts and the public? A comparison across 23 European countries. Reuters Institute for the Study of Journalism.

  28. Searles, K., Feezell, J.T. (2023). Scrollability: A new digital news affordance. Political Communication, 40(5), 670-675. https://doi.org/10.1080/10584609.2023.2208083

  29. Skovsgaard, M., Andersen, K. (2020). Conceptualizing news avoidance: Towards a shared understanding of different causes and potential solutions. Journalism Studies, 21(4), 459-76. https://doi.org/10.1080/1461670X.2019.1686410

  30. Stier, S., Mangold, F., Scharkow, M., Breuer, J. (2022). Post post-broadcast democracy? News exposure in the age of online intermediaries. American Political Science Review, 116(2), 768-774. https://doi.org/10.1017/S0003055421001222

  31. Stubenvoll, M., Heiss, R., Matthes, J. (2021). Media trust under threat: antecedents and consequences of misinformation perceptions on social media. International Journal of Communication, 15(2021), 2765-2786.

  32. Sundar, S. (2008). The MAIN model: A heuristic approach to understanding technology effects on credibility. In: M.J. Metzger, A.J. Flanagin (Eds.), Digital Media and Learning. Cambridge, MA: The MIT Press, 73-100.

  33. Thorson, E. (2024). How news coverage of misinformation shapes perceptions and trust. Cambridge University Press. https://doi.org/10.1017/9781009488815

  34. Thorson, K. (2020). Attracting the news: Algorithms, platforms, and reframing incidental exposure. Journalism, 21(8), 1067-1082. https://doi.org/10.1177/1464884920915352

  35. Thorson, K., Cotter, K., Medeiros, M., Pak, C. (2021). Algorithmic inference, political interest, and exposure to news and politics on Facebook. Information, Communication & Society, 24(2), 183-200. https://doi.org/10.1080/1369118X.2019.1642934

  36. Tsfati, Y., Cappella, J.N. (2003). Do people watch what they do not trust?: Exploring the association between news media skepticism and exposure. Communication Research, 30(5), 504-529. https://doi.org/10.1177/0093650203253371

Received 24.03.2025 Accepted for publication after review 14.04.2025 Published ...2025

Trust in various sources of information in war conditions: a sociological analysis of the Ukrainian experience

stmm. 2025 (2): 59-79

DOI https://doi.org/10.15407/sociology2025.02.059

Full text: https://stmm.in.ua/archive/ukr/2025-2/5.pdf

NATALIA BOYKO, Doctor of Sciences in Sociology, Leading Research Fellow at the Department of Social Psychology, Institute of Sociology, National Academy of Sciences of Ukraine (12, Shovkovychna St., Kyiv, 01021)

bnatal28@ukr.net

https://orcid.org/0000-0003-3092-1540

The war has sharply increased the demand of Ukrainians for news and current information. The situation of active information consumption in wartime has actualized the problem of both the reliability of the information that Ukrainians receive today and the reaction of Ukrainians to various sources of information in the modern information field. Therefore, the importance of trust in various sources of information has increased. The article analyzes the features of trust in various sources of information in modern Ukrainian society. The analysis is based on the results of an all-Ukrainian sociological survey of the adult population of Ukraine, conducted in early August 2024 within the framework of the international project “Media Literacy and Access to Trusted Information during the War in Ukraine”. The study demonstrated significant information-search activity of Ukrainians in wartime. At the same time, an active presence on the Internet, including social networks, watching TV or listening to radio programs are not an automatic indication of the expected trust in the information that Ukrainians receive from a particular information source. A fairly high percentage of Ukrainians' uncertainty regarding their level of trust in various sources of information was recorded. The results of the study showed that local news, news from foreign media and information from their closest environment are more trusted than all-Ukrainian information resources. However, no specific type of information source was identified that Ukrainians trust the most (traditional sources of information; Internet sources, etc.). Certain age, regional and gender characteristics of trust in certain sources of information were identified.

Keywords: trust, balance of trust/distrust, information, media consumption, war, Ukraine

References:

  1. Aharoni, T., Tenenboim-Weinblatt, K., Kligler-Vilenchik, N., Boczkowski, P., Hayashi, K., Mitchelstein, E., Villi, M. (2024). Trust-oriented affordances: A five-country study of news trustworthiness and its socio-technical articulations. New Media & Society, 26(6), 3088-3106. https://doi.org/10.1177/14614448221096334

  2. Altay, S., Nielsen, R.K., Fletcher, R. (2022). Quantifying the "infodemic": People turned to trustworthy news outlets during the 2020 coronavirus pandemic. Journal of Quantitative Description: Digital Media, 2, 1-29. https://doi.org/10.51685/jqd.2022.020

  3. Barberá, P. (2015). How Social Media Reduces Mass Political Polarization: Evidence from Germany, Spain, and the U.S. Working Paper. http://pablobarbera.com/static/barbera_polarization_APSA.pdf

  4. Bl€obaum, B. (2016). Trust and Communication in a Digitized World. Models and Concepts of Trust Research. Springer.

  5. Boot, A.B., Dijkstra, K., Zwaan, R.A. (2021). The processing and evaluation of news content on social media is influenced by peer-user commentary. Humanities and Social Sciences Communications, 8(1), 1-11. https://doi.org/10.1057/s41599-021-00889-5

  6. Carter, R.F., Greenberg, B.S. (1965). Newspapers or television: which do you believe? Journalism Quarterly, 42(1), 29-34. https://doi.org/10.1177/107769906504200104

  7. Engelke, K.M., Hase, V., Wintterlin, F. (2019). On measuring trust and distrust in journalism: Reflection of the status quo and suggestions for the road ahead. Journal of Trust Research, 9(1), 66-86. https://doi.org/10.1080/21515581.2019.1588741

  8. Fawzi, N., Steindl, N., Obermaier, M., Prochazka, F. et al. (2021). Concepts, causes and consequences of trust in news media - a literature review and framework. Annals of the International Communication Association, 45(2),154-174. https://doi.org/10.1080/23808985.2021.1960181

  9. Fletcher, R., Park, S. (2017). The impact of trust in the news media on online news consumption and participation. Digital Journalism, 5(10), 1281-1299. https://doi.org/10.1080/21670811.2017.1279979

  10. Fletcher, R., Robertson, C.T., Nielsen, R.K. (2021). How many people live in politically partisan online news echo chambers in different countries? Journal of Quantitative Description: Digital Media, 1, 1-56. https://doi.org/10.51685/jqd.2021.020

  11. Gaufman, E. (2023). Digital propaganda and the war in Ukraine: The role of social media in shaping public opinion. Journal of Conflict Studies, 43(1), 45-67.

  12. Goroshko, O., Dutton, W.H., Dembitskyi, S., Chernenko, L., Boiko, N., Blank, G. (2024) Media Use and Attitudes in Ukraine: Foundations of a Smart Nation. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4958986 https://doi.org/10.2139/ssrn.4958986

  13. Guess, A.M. (2021). (Almost) Everything in moderation: new evidence on Americans' online media diets. American Journal of Political Science, 65(4), 1007-1022. https://doi.org/10.1111/ajps.12589

  14. Hanitzsch, T., Van Dalen, A., Steindl, N. (2018). Caught in the nexus: a comparative and longitudinal analysis of public trust in the press. The International Journal of Press/Politics, 23(1), 3-23. https://doi.org/10.1177/1940161217740695

  15. Hohenberg, C.B. von, Guess, A.M. (2022). When do sources persuade? The effect of source credibility on opinion change. Journal of Experimental Political Science, 10(3), 1-15. https://doi.org/10.1017/XPS.2022.2

  16. Karlsen, R., Aalberg, T. (2023). Social media and trust in news: an experimental study of the effect of facebook on news story credibility. Digital Journalism, 11(1), 144-160. https://doi.org/10.1080/21670811.2021.1945938

  17. Kavada, A., Trere, E. (2020). Live democracy and its tensions: Making sense of livestreaming in the 15M and Occupy. Information, Communication & Society, 23(12), 1787-1804. https://doi.org/10.1080/1369118X.2019.1637448

  18. Kohring, M., Matthes, J. (2007). Trust in news media: development and validation of a multidimensional scale. Communication Research, 34(2), 231-252. https://doi.org/10.1177/0093650206298071

  19. Metzger, M.J., Flanagin, A.J., Eyal, K., Lemus, D.R., Mccann, R.M. (2003). Credibility for the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. Annals of the International Communication Association, 27(1), 293-335. https://doi.org/10.1080/23808985.2003.11679029

  20. Newman, N., Fletcher, R., Eddy, K., Robertson, C.T., Nielsen, R.K. (2023). Reuters Institute digital news report 2023. Reuters Institute for the Study of Journalism.

  21. Newman, N., Fletcher, R., Schulz, A., Andi, S., Robertson, C.T., Nielsen, R.K. (2021). Reuters Institute digital news report 2021. Reuters Institute for the Study of Journalism.

  22. Pellizzaro, K., Liseblad, M. (2021). Reporting from my home: Location effect on the para-social phenomenon and the news broadcast industry. Journal of Broadcasting & Electronic Media, 65(4), 595-614. https://doi.org/10.1080/08838151.2021.1993226

  23. Putnam, R.D. (2000). Bowling alone: The collapse and revival of American community. Touchstone Books/Simon & Schuster. https://doi.org/10.1145/358916.361990

  24. Ross Arguedas, A.A., Badrinathan, S., Mont'Alverne, C., Toff, B., Fletcher, R., Nielsen, R.K. (2022). "It's a battle you are never going to win": Perspectives from journalists in four countries on how digital media platforms undermine trust in news. Journalism Studies, 23(14), 1821-1840. https://doi.org/10.1080/1461670X.2022.2112908

  25. Scharkow, M., Mangold, F., Stier, S., Breuer, J. (2020). How social network sites and other online intermediaries increase exposure to news. Proceedings of the National Academy of Sciences, 117(6), 2761-2763. https://doi.org/10.1073/pnas.1918279117

  26. Schneiders, P. (2023). News from the user's perspective: With naivety to validity. Digital Journalism, 12 (6), 808-829. https://doi.org/10.1080/21670811.2023.2182804

  27. Schulz, A., Fletcher, R., Popescu, M. (2020). Are news outlets viewed in the same way by experts and the public? A comparison across 23 European countries. Reuters Institute for the Study of Journalism.

  28. Searles, K., Feezell, J.T. (2023). Scrollability: A new digital news affordance. Political Communication, 40(5), 670-675. https://doi.org/10.1080/10584609.2023.2208083

  29. Skovsgaard, M., Andersen, K. (2020). Conceptualizing news avoidance: Towards a shared understanding of different causes and potential solutions. Journalism Studies, 21(4), 459-76. https://doi.org/10.1080/1461670X.2019.1686410

  30. Stier, S., Mangold, F., Scharkow, M., Breuer, J. (2022). Post post-broadcast democracy? News exposure in the age of online intermediaries. American Political Science Review, 116(2), 768-774. https://doi.org/10.1017/S0003055421001222

  31. Stubenvoll, M., Heiss, R., Matthes, J. (2021). Media trust under threat: antecedents and consequences of misinformation perceptions on social media. International Journal of Communication, 15(2021), 2765-2786.

  32. Sundar, S. (2008). The MAIN model: A heuristic approach to understanding technology effects on credibility. In: M.J. Metzger, A.J. Flanagin (Eds.), Digital Media and Learning. Cambridge, MA: The MIT Press, 73-100.

  33. Thorson, E. (2024). How news coverage of misinformation shapes perceptions and trust. Cambridge University Press. https://doi.org/10.1017/9781009488815

  34. Thorson, K. (2020). Attracting the news: Algorithms, platforms, and reframing incidental exposure. Journalism, 21(8), 1067-1082. https://doi.org/10.1177/1464884920915352

  35. Thorson, K., Cotter, K., Medeiros, M., Pak, C. (2021). Algorithmic inference, political interest, and exposure to news and politics on Facebook. Information, Communication & Society, 24(2), 183-200. https://doi.org/10.1080/1369118X.2019.1642934

  36. Tsfati, Y., Cappella, J.N. (2003). Do people watch what they do not trust?: Exploring the association between news media skepticism and exposure. Communication Research, 30(5), 504-529. https://doi.org/10.1177/0093650203253371

Received 24.03.2025 Accepted for publication after review 14.04.2025 Published ...2025

LATEST PRINTED ISSUE

LATEST FREELY ACCESSIBLE MATERIALS

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