Institute of Sociology NASU

Postpositivism in the multiparadigmatic space of social and behavioral sciences

stmm. 2022 (4): 121-142

DOI https://doi.org/10.15407/sociology2022.04.121

VALERII PYLYPENKO, Doctor of Sciences in Sociology, Professor, Principal Research Fellow at the Department of History and Theory of Sociology, Institute of Sociology, National Academy of Sciences of Ukraine (12, Shovkovychna St., Kyiv, 01021)

pilipenko290457@ukr.net

https://orcid.org/0000-0002-9918-6217

The article presents a critical review and reactualization of the results of earlier comparative studies of competing paradigms in social and behavioral sciences and metatheories in marketing research. The results of comparative studies of different paradigms in social and behavioral sciences show a predominant coincidence of paradigmatic dispositions of positivism and postpositivism in many issues of ontology, epistemology, methodology, ethics, and axiology. At the same time, postpositivism is more adaptive under the conditions of paradigmatic competition, more open to borrowing and applying fruitful research practices of competing paradigms.

Keywords: positivism, postpositivism, paradigm, ontology, epistemology, methodology, metatheory

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Received 10.08.2022