Institute of Sociology NASU

Collision of Cultural Identity in MulticulturalSociety

stmm. 2019 (4): 106-117

UDC 316.7

DOI https://doi.org/10.15407/sociology2019.04.106

Viktor Tancher - Professor of Sociology at Kyiv National University of Culture and Arts.

ORCID https://orcid.org/0000-0002-6945-4233

Abstract. Sociological conceptualization of identification phenomenon in frame of modern multicultural world is proposed to be analyzed in this article. That is, the emphasis will be placed on the cultural dimension of human identification, in contrast to its dimensions such as political, ideological, socioeconomic or ethno-national. Contemporary researchers pay more and more attention to the identification processes. The relevance of such studies is explained, on the one hand, by the observed variability of identity that the citizens of Ukraine demonstrate against the backdrop of changing cultural patterns in our country, and on the other hand, by the increasingly obvious manifestations of the global “cultural war” in a globalized world. Sociologists argues that the success in social transformations correlates with the level of inclusion in cultural life, as well as individual cultural identity definitions, guiding human activity and providing socio-cultural “cementing” of communal life. Problems of cultural citizenship and cultural identification are being actualized in the context of contemporary global culture formation. In this light, post-modern interpretations of cultural identities are being analyzed, with emphasis on mosaics, ambiguity and inevitable state of diversity of cultural identities in “post-modern situation”. This phenomenon is analyzed from the viewpoint of U. Beck, as well as F. Fureri and F. Fukuyama’s “identity policy” interpretation. The arguments in favour of emergence of “new tribalism” are presented, based on a specific cultural identity concept of M. Maffesoli. These concepts and analysis of identification processes, being investigated in contemporary Ukrainian society, give grounds for a general conclusion regarding the importance of cultural reciprocal cooperation.

Keywords: cultural identity, identification, globalization, multicultural societies, values, neotribalizm, lifestyle.

Full article: ukr | rus

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